Left brain. Right brain.
Twenty years of agency experience as a foundation – from TV and print to CRM and platforms, from campaign to final sign-off. Strategy that holds up technically, and technology that speaks marketing.
What Halbnerd does
Small, sharp and ready to go.
One point of contact who takes ownership and delivers: lean structures, short paths, full accountability. As white-label capacity for agencies – or as project lead directly inside your company. Strategic and hands-on.
Who's behind it
Translator between marketing and tech.
Requirements gathered systematically, prioritized, and turned into specifications that hold up – aligned with your tech stack, interfaces, and existing systems. Communication that works both ways: from marketing leadership to the dev team.
Let's talk
What Halbnerd does
A clearly defined range of services – exactly where twenty years of project experience make the difference.
In practice, that means: I've guided relaunches, international roll-outs, and CRM platforms from first idea to go-live – on both the agency and client side, with development, creative, legal, and procurement at the same table. That's why I recognize early on which requirements drive the effort, which decisions need making now, and where a project can genuinely be simplified.
Digital strategy & consulting
Concepts for websites, platforms, and CRM – from initial concept through roadmap to the requirements document. Campaigns thought through across channels, digital and traditional alike. Plus a solid read on how scope, timeline, and budget play together.
Concept · Roadmap · Requirements · Pitch support
Project lead & interim product owner
Taking over projects and products on a temporary basis – classic or agile, with budget and team responsibility. With team-lead experience when multiple disciplines or vendors need coordinating.
Project lead · Product owner · Scrum Master (certified)
Bridging marketing ↔ technology
Translating between business, creative, and development: briefings developers can actually work with – and concepts that hold up within the existing system. Always with an eye on the project goal and the resulting user experience.
CMS · Interfaces · User experience · Quality assurance
The project goal always comes first – along with the people it needs to reach.
So every project starts with two questions: what should it achieve, and for whom? Bringing requirements, target audience, brand, and technical possibilities consistently in line with that goal is the work I've been doing for twenty years.
More than a name
Good projects happen where ideas and technology speak the same language. That's exactly where Halbnerd works.
Halbnerd is deliberately lean: one dedicated contact, short decision paths, direct collaboration. The name says it all – half adman, half nerd. The foundation: a business degree combined with hands-on tech skills. Built on top of that, twenty years in advertising and digital agencies – starting in traditional communications, then digital.
One half
Advertising & communication
Campaigns, CRM, channels, budgets – digital and traditional alike, from TV and radio to print, POS, and newsletters. Twenty years in agencies, working closely with marketing and creative teams – the processes and requirements are second nature to me.
The other half
Technology & systems
A background in business information systems, including programming – CMS platforms, programming languages, and interfaces are familiar territory. Enough depth to work with development from first concept through MVP to the final commit.
And in between
How I work
Classic or agile, depending on the project and organization – certified Scrum Master when the structure calls for it. Transparent planning, documented decisions, and regular alignment, so everyone involved is always on the same page.
Where Halbnerd comes from
Agency-side, almost exclusively for major brands.
Typical projects
Website relaunches and international roll-outs, CRM and newsletter campaigns, platforms for campaign creation, digital training academies, online games and specials – plus cross-channel campaigns with TV commercials, radio, print, out-of-home, and POS.
Typical roles
Digital & CRM project lead, product owner, team lead, concept development, account and technical project management – freelance for agencies and companies, most recently several years on the same product.
Let's talk
Tell me about your project, and I'll share my first take on it – no obligation, no rush.
Or call directly: 040 18085802